Your
Business Forecast begins on the following page. If the time period
for an interpretation is, for example, given as "Apr 1, 1997 (Feb
15, 1997 to May 15, 1997)", then it starts in mid-February, reaches
greatest intensity around April 1, and ends in mid-May. The first
date listed is the time when the influence has reached maximum
strength; we can call this date the "peak date". The influence
starts on the beginning date, gradually increases in strength
until the peak date is reached, and then it gradually fades out
until the ending date is reached.
You may also notice that the same interpretation shows up periodically
during the year; this is not unusual. To eliminate redundant interpretations,
you may be informed that the astrological influence also occurred
earlier and that you should refer back to the previous occurrence
of this interpretation.
At the top right margin after the dates, the abbreviated names
of the aspects and the two factors involved are given. For example,
"Jup Sqr MC" means that during the given dates "transiting Jupiter"
is squaring your "natal Midheaven". That is to say, the first
factor that appears is always the transiting planet (present position
of the planet in the zodiac), while the second component of the
pair is "natal", or the position it was in the zodiac at your
birth. Also, the Midheaven (MC) is the apex or beginning of the
10th house.
At the beginning of each interpretation the complete name of the
aspect and the two factors involved are given in capitalized letters.
As before, the first planet is in "transit" while the Midheaven
is "natal". Below it, the INTENSITY of the aspect is indicated
in a scale from 1 to 10. That is to say, an aspect with an influence
of 1 is very weak and may not even be noticed. On the other hand,
an influence of 10 is very powerful. We can consider aspects with
an intensity of 8, 9 or 10 VERY STRONG, 6 or 7 STRONG, 4 or 5
AVERAGE, DECREASING at 2 or 3 and VERY WEAK at 0 or 1.
This report outlines the aspects between the transiting planets
on one hand, and the apex or beginning of the 10th house in the
natal chart on the other. Traditionally, besides the ten astrological
planets (Sun, Moon, Mercury, Venus, Mars, Jupiter, Saturn, Uranus,
Neptune and Pluto), two points in the chart are considered very
important. The first is the Ascendant or beginning of the 1st
house, related to the personality and appearance of the individual.
The second is the Midheaven or apex of the 10th house, connected
with the materialization of goals and initiatives, as well as
professional success and social recognition. The Midheaven represents
the aims or goals and the desire for concrete action. Therefore,
the astrological aspects that affect the Midheaven are important
in choosing the right time to start a business, commercial or
professional initiative.
First, this report is based on the birth date of the owner, founder,
or major associate of the business in question. In case there
is more than one relevant associate, it is advisable to consult
the Business Forecast for the second associate as well.
Second, to obtain this report, the party should provide an approximate
time for the business to be opened. The report then will give
relevant dates for the most advantageous and least desirable time
to proceed with it. In case there is more than one owner, it would
be ideal to locate a date in both forecasts that may have positive
aspects or, at least, that neither have disharmonious aspects.
But one might question the date one must consider. Does it constitute
the date the corporation was formed, the day on which the license
was obtained, the day the premises were rented, or the moment
in which the toast was made? The answer is very simple. The date
of astrological validity is the one on which the business started
to serve the public. This is the real "birth" of the business,
while everything else constitutes the period of "gestation" of
that enterprise.
As a rule, it can be said that the best time for opening a business,
in order of strongest to weakest influence, is the following (a
higher intensity indicates greater influence): Existence of a
TRINE (strong harmonious aspect) between a planet and the Midheaven;
Existence of a CONJUNCTION (neutral aspect) between a beneficial
planet and the Midheaven (only Jupiter conjunct MC can be considered
here); Existence of a SEXTILE (mild harmonious aspect) between
a planet and the Midheaven; Existence of a CONJUNCTION (neutral
aspect) between a planet (except Jupiter) and the Midheaven.
On the other hand, the most problematic dates for founding a business,
in order of strongest to weakest influence, are the following:
Existence of a SQUARE (strong disharmonious aspect) between a
planet and the Midheaven; Existence of an OPPOSITION (mild
disharmonious aspect) between a planet and the Midheaven.
In any case, as this is not a report of determination but only
orientation, the explanations of the "squares" and "oppositions"
give advice and practical solutions for the businesses that may
have started during some of these dates. This is especially useful
for those that already have opened their business and read this
report to find out what astrological aspects were in effect at
the time they started their business. In case of harmonious aspects
(trines and sextiles) suggestions are also given on how to obtain
the maximum benefits of that astrological influence.
Lastly, it can be said that the "peak dates" possess the purest
influence. It is recommended to make use of the harmonious peak
dates, if possible. Thus, the mixture of influences is avoided
in case there is more than one aspect during given days.
Tropical/Koch NATAL CHART
Calculated for time zone 0 hours
Natal positions:
Sun=22GE53 Moon=20SA41 Merc=
8CN47 Ven=25CN41 Mars=26LE45
Jup=17LI27 Sat=23CN49 Ura=17GE53
Nep= 5LI51 Plu=10LE02
Asc=17LE34 MC= 8TA31
PLANET-TO-PLANET SELECTIONS
Natal: Sun Moon Merc Ven Mars Jup Sat Ura Nep Plu Asc MC
Transiting: Sun Merc Ven Mars Jup Sat Ura Nep Plu
ASPECT ORB ASPECT ORB
Conj ( 0 deg 00 min) 1 deg 00
min Oppos (180 deg 00 min) 1 deg 00 min
Sqr ( 90 deg 00 min) 1 deg 00
min Trine (120 deg 00 min) 1 deg 00 min
Sxtil ( 60 deg 00 min) 1 deg 00 min
June
29, 2008 10 PM(June 29, 2008 to June 30, 2008)
Sun Sxtil MC
SUN SEXTILE MC
INTENSITY: 1
The Sun is the symbol of the day and of light, and a business
or commercial activity started on this day is especially able
to be developed in relation to the public. That is to say, a business
born during these days will have a special magnetism for people
who observe it from its beginning, since they will detect the
clarity and luminosity of the establishment, where everything
is put up front. One of the strong points of this business is
going to be maintaining its prices, always being direct and honest,
and dealing with very exclusive clients. Clients will appreciate
this sincerity and, because of this, will be especially faithful.
If you continue this golden rule and at all cost avoid dishonesty,
unclear points, deceptive sales, or concealing certain defects
of the product from the clients, then you will obtain maximal
results.
One also must take into account that the Sun represents the creation,
the creativity, the sublimation of energies and to a certain degree
art, which makes this a very auspicious time to begin an activity
or investment in one where aesthetics, force, energy and vitality
of the idea will be central elements.
If you think of opening a business during these dates, above all
there will be personal assurance that your products truly are
the best, that they are leaders in the market and present a higher
quality than average. Therefore, besides the first characteristic
- sincerity of sales - we come to the second essential key
of this business: the quality and nobility of the environment.
It is not necessary to adorn your business with overly expensive
decorations. Take under consideration that for the client the
environment of the local or the decorative elements are not as
important as the quality of the purchase. To be successful with
your business it is essential to be able "to support" those characteristics
that the Sun in harmonious position represents. For example, choose
those things that offer a greater guarantee and procure to market
products of quality and recognized prestige. This is not so much
a large business or one in which basically inexpensive things
are prevailing. On the contrary, the most advantageous and right
approach for an establishment opened during this time is to encourage
distinction, confidence in the product and the best of the materials
that are used.
As third fundamental element could be mentioned the dynamic force
that is going to be in the life of your business. It consists
of extroversion, sociableness and an impeccable image. You as
well as your personnel should emphasize the need to encourage
the prestige of the business. To attain this, the dealings with
clients have to be confident, noble, respectful and at the same
time warm. In other words, the image, presence and dignity in
dealing with the clients will be fundamental, since only this
will be able to generate a competent environment and selling relationship.
It will be conscientious and makes your personnel aware of the
importance that involves the act of purchasing or selling, which
product or service it will be, or the idea that is tried. See
it as an energy exchange, as a subtle commitment to the person
with whom you exchange your forces and to a certain degree your
will. Always let the clients be fully aware of their decision
and help in a professional way to establish the right approach,
application and use of their purchases. An erudite manner, expansive,
well informed and optimistic in dealing with people is what allows
you to reach that so essential factor called reputation. Furthermore,
never hire personnel that, by apparently being less expensive,
in reality may not have a real vocation or individual sense of
the work they do. If they transmit discouragement, lack of conviction,
insecurity and apathy, it could certainly diminish the halo of
self-confidence that was considered as fundamental.
Briefly, this is a good time to begin any commercial activity
where the possibility of becoming a leader exists. Not necessarily
a leader in sales, but in quality, service, personal dealings
and giving attention to the clientele.
For example, it is a time suited to open a business that has contact
with the public, such as the government, the town hall or the
like. Also, the premises have to be as visible as they can be,
and if this is not possible, social contacts will be very important,
since they will open doors to the business.
July 15, 2008 8
PM(July 14, 2008 to July 17, 2008)
Mars Trine MC
MARS TRINE MC
INTENSITY: 3
A business opened during these dates is labeled with great dynamism
and capacity to struggle. Neither the owners, nor the agents,
or the personnel are intimidated by unfavorable circumstances.
Because of the existing assertiveness and ability to respond,
difficulties are surpassed quickly and generally lead to success.
These spontaneous decisions have nothing to do with lack of discipline
or doing things haphazardly. To the contrary, this business is
characterized by following a very clear and defined path with
very specific objectives outlined beforehand. There is the ability
to make decisions on the spur of the moment, but without losing
sight of the reference or goal that is very clear in the forefront.
It is well known that competition is tough and that the price
is dictated by the demand of the public or society. To penetrate
the complex interest, trends and preferences of the public, it
is essential to develop a personal stamp and a very defined line
in the industrial or commercial activities or services that are
being offered. This is called efficiency, going directly to the
point, or simply giving practical solutions to the problems and
needs of the clients. A business opened or started during these
dates is going to have all of these qualities. Passiveness or
a tendency to conform will never exist, and indecision has no
meaning in this business.
The force of this business lies in its capacity to struggle, which
never should be understood as aggressiveness, but more as competitiveness.
Wanting to be a leader by your own merits and standing out from
others is no sin. To the contrary, the one who takes the initiative
is the one who gains. In that way the clients observe that the
personnel and managers of the business are trying their best to
satisfy their needs, always procuring that it will be in the most
rapid and direct way possible. Many clients probably patronize
this establishment because at others they find too many arrears,
certain incompetence or lack of definition. On the other hand,
in your company they find quick solutions and immediate service.
Everyone gains when the relationship with clients is direct, exonerating,
energetic, professional and very clear with respect to commitments.
In this connection, it is very important that the client always
understands the terms of the negotiation, that is to say, what
to expect of the product or service as well as the company, including
the quality, price, guarantee on parts or maintenance requirements,
etc. If from the beginning the seller clearly outlines the characteristics,
conditions, advantages and disadvantages of the product to the
clients, mutual confidence is earned.
Simultaneously, the client always appreciates knowing that the
person who is going to provide a product or service is honest,
trustworthy and enthusiastic about the excellence and quality
of things he/she is trying to market. Obviously, if the client
observes a degree of insecurity in the seller, it is very probable
that he will turn around and is gone. However, if the seller of
the product in question is transmitting confidence, security and
enthusiasm, there is a much better chance that a spark will emerge
that will motivate the buyer to decide on the acquisition of the
goods or service. The clients also appreciate fast service on
items requested that are momentarily out of stock. Though it may
seem strange, many times the seller may unconsciously generate
problems or obstacles for himself or his client. This, however,
will absolutely not occur in this business, since the owners as
well as managers and the personnel have a very clear idea of what
they want and how to communicate, therefore there is no dubiousness
or greater complications. Your philosophy is to make everything
easy so that the buyer can easily make up his mind.
Finally, one must mention as key factor of this business its ease
at the time of assuming risks. That is to say, the mechanism of
the entire business as formed by the owners, managers and personnel
will not resent it when it becomes necessary to accelerate the
pace of activity, even when attempting to initiate an expansion
that involves a certain risk. To the contrary, the new goals,
and putting them ahead of other objectives, turn out to be a stimulus
for the group of people that participate in the project. Therefore,
motivation is fundamental here. In other words, everyone on the
payroll should be advanced in direct relationship to their contributions,
for their effort in favor of the business and their ability to
resolve the daily problems.
July 31, 2008 9
AM(July 31, 2008 to Aug 1, 2008)
Sun Sqr MC
SUN SQUARE MC
INTENSITY: 2
A business or investment started during these dates has certain
elements against it that have to be considered and analyzed. This
does not mean that it will be impossible to surpass these difficulties,
since we are speaking of an "intensity" of force that is not excessively
detrimental.
To begin with, one must understand that the biggest flaw in the
approach to the business is a superiority complex. Because of
the high expectations of the owners or founders, the professional
or commercial activity probably is born with some pretensions
and great exaggeration. However, its position in society will
be weak and this will cost this establishment or professional
activity its renown, prestige or consideration with the public.
As the saying goes: "all that glitters is not gold". This means
that the business in question can have too great of a facade and
appearance, but for the most part, mistakes are made.
The first mistake can be over confidence. In other words, those
responsible for the business have based their plan of operation
and investments on goals that are too optimistic. Since insufficient
provisions were made and too many things were assumed, problems
will start to develop later.
Second, in dealing with clients, you may be too arrogant and inconsiderate
of them. This will cause them to shy away at the time of making
a decision to purchase. The same applies when your company fails
to explain possible errors or to recognize the rights of the customer,
even when it is the mistake of a company you deal with.
The third area of conflict is over selling, telling your present
or potential clients they are getting more than they are really
getting. There is a tendency to exaggerate the advantages and
at the same time minimize possible or potential disadvantages
of things being sold, which hurts the selling relationship and
the client may not be completely satisfied. As a result, some
clients buy once, but will not feel like returning. That is to
say, the client will be an unsatisfied buyer that will have a
negative perception of the company. This will cause prejudice
in the loyalty of the clientele toward the business and toward
the products, services or brands that it promotes.
The fourth possible mistake, one that can become vital, is what
could be called a miscalculation of the "social factor". That
is to say, it could occur that your trade or professional enterprise
is not in tune with your location or the fad of the moment. It
could turn out to be a business of egocentric character; that
is to say, the activity has been designed, an investment plan
has been achieved, and things have been made to function for the
pleasure and personal satisfaction of the owners. There may be
a misconception that what you like, others will like. However,
this is not so and shows a real lack of research in the preferences
of the potential or current market toward which you want to direct
your business. Or you may want to encompass the whole market,
that is to say, serve different types of people or classes of
clients, which certainly is difficult. To secure the quality and
appearance you seek, it would be preferable to establish a marketing
approach where the policy of the business is directed to a specific
sector of the population. But if you plan on covering all of the
market, the personality or definition of your business probably
will be so ambiguous, mixed or undefined with the marketing of
your product or service that few persons will identify with it.
The perfect solution to this situation can be described with one
word: creativity. Creativity can cause a business that did not
bear the fruits expected to surpass the difficulties through new
ideas, contributions and appropriate rectifications. Creativity,
enthusiasm and originality of the proprietors or owners of the
business can turn the situation from gray to more luminous. However,
these decisions or rectifications should not be made too quickly,
since the typical mistake of some businesses is trying one approach
after another before realizing that the previous one has not worked
out. This, as seen by the public, supposes an image of insecurity
and of the fact that the company or its owners do not know what
they want. Because of this, the decisions of change should be
made very deliberate and with an adequate developing process.
That is to say, seeing all the particulars of the case, submitting
the ideas or the plans to test before executing them, and not
to fall into new egocentric attitudes. To surpass the last mentioned,
it is necessary to listen to the clients and to observe their
comments as valuable and interesting keys, and to improve the
perspective or the approach of the business accordingly. To know
how to listen can be an essential key to rectifying and improving
the situation.
Aug 7, 2008
(July 30, 2008 to Aug 15, 2008)
Sat Trine MC
SATURN TRINE MC
INTENSITY: 7
A business started during these dates is characterized fundamentally
by excellent medium range to long term planning. That is to say,
details are never left at random, but specific goals, the steps
to follow and the intermediate objectives to be reached are set
in advance. If possible, an attempt is made not to omit anything
from the initial plan and few things remain in the air or are
left to spontaneous decisions. However, in case something unforeseen
emerges, the attitude generally is going to be diplomatic, cautiously
waiting and stopping the pace in case it will be necessary, at
least momentarily.
The foregoing means that one of the essential elements is going
to be prudence. The degree of assuming risks is very carefully
considered and a fair amount of time is devoted to it. Controlling
risks is considered fundamental, thus being able to guide the
fate of the business. The owners and managers of this establishment
consider not appraising risks as a lack of conscience and responsibility.
They know that they have something important in their hands and
that the better way to respond correctly to commitments is measuring
and allotting each venture or investment that is made.
Everything mentioned generates a slow pace of the business. That
is to say, the subsequent phase is not proceeded before the previous
one was completed, its success verified and the experience that
it provided is sufficiently assimilated. Reflecting on mistakes
is also considered fundamental, which could be seen as a tendency
to pessimism, but in reality is only pragmatism and practicality.
The policy of this business is to learn from mistakes and to attempt
not to repeat them.
The basic impression of the business is serious, respectful and
dedicated to work, which certainly inspires confidence in the
clients and the public that surrounds it or is related to this
business or professional activity. The first impression an individual
has upon arriving at this environment is a sense of efficiency
and concentration. Thus, the potential client will definitely
value the qualities of this establishment that offers exceptional
dealing and effective service. The company must demonstrate that
it not only needs to sell, but wants to do it, that is to say
that it enjoys giving the best service to its clients. Thus, the
potential client observes that he doesn't have to wait, that his
time is valued, and that things have been well organized and planned
beforehand.
Briefly, treading firmly is the key for the owners as well as
the managers and personnel. What can be said and what should be
repressed is well controlled. Over confidence between the personnel
as well as the sales person and the clients is avoided at all
cost.
The motto of this business is "who works is in demand". Effort
is very much valued by the owners or managers, and the one making
that effort within the company will get the promotion. Furthermore,
the owners or managers are convinced that practically any objective
can be reached by working persistently.
In meetings the matter of fact happenings, above all, are brought
up and fundamentally real events are imparted, the obtained achievements,
the difficulties that have been presented and the solutions that
have been or will be applied. Superficial chit chat, rambling
on, or personal problems of anyone in the company are avoided
at all cost. Everyone comes here to work and other problems should
be left elsewhere. Time is considered gold in the area of this
company or activity, which makes it quite probable that the growth
will be solid and stable. As a rule, the time factor is quite
flexible and difficult to channel, but this business generally
yields quite well.
On the other hand, there is a good control of expenses and investments
of superficial character are avoided at all cost. It is tried
to obtain the maximum yield of all utensils, appliances, machinery,
square feet of the premises, etc. There is a tendency not to go
into debt or borrow, as it is preferred to obtain the maximum
profit from the own resources, either human capital, money or
tools, before depending on the pace the bank would set in case
the business were indebted. Thus, safety is especially valued,
since you do not want to depend on other people. The owners or
proprietors of the business want above all to maintain control
over the circumstances, and in reality, without external factors
meddling in their business. They believe in the theory that it
is not only through loans that the pace of growth of a professional
or commercial activity can be accelerated, but precisely the opposite.
They believe that controlling your own course of the business
by earning little by little, step by step, brings increased support
and a firm position.
It is also advisable to see to it that relationships within the
company are encouraged, for example among associates, among the
owners and managers, among the staff, with better clients and
suppliers. Certainly, projecting a serious image to the public
doesn't mean that the relationships have to be dry or excessively
mechanized. Thus, it is important to avoid excessive routines
and to provide motivation and incentives, including changes in
activity for the personnel every so often, so that they do not
become bored. In this respect, it would also be very beneficial
to organize social activities now and then or to promote the best
mutual understanding between the people that work in this company.
Furthermore, in dealing with clients, it would be recommended
to keep records of their preferences, commentaries, complaints,
suggestions and specific needs, if possible. By personalizing
the products or services a course will be followed that channels
this company or professional activity. Clients always are more
trusting, sure and prejudiced to purchase if they observe that
their peculiarities and their particular way of seeing things
is being considered. A serious and respectful dealing between
the company and its clients can be sincere, clear and warm to
a certain degree at the same time, providing that neither the
composure or the corresponding agreements are not lost.
Aug 31, 2008
2 PM(Aug 30, 2008 to Sep 1, 2008)
Sun Trine MC
SUN TRINE MC
INTENSITY: 2
The Sun is the symbol of the day and of light, and a business
or commercial activity started on this day is especially able
to be developed in relation to the public. That is to say, a business
born during these days will have a special magnetism for people
who observe it from its beginning, since they will detect the
clarity and luminosity of the establishment, where everything
is put up front. One of the strong points of this business is
going to be maintaining its prices, always being direct and honest,
and dealing with very exclusive clients. Clients will appreciate
this sincerity and, because of this, will be especially faithful.
If you continue this golden rule and at all cost avoid dishonesty,
unclear points, deceptive sales, or concealing certain defects
of the product from the clients, then you will obtain maximal
results.
One also must take into account that the Sun represents the creation,
the creativity, the sublimation of energies and to a certain degree
art, which makes this a very auspicious time to begin an activity
or investment in one where aesthetics, force, energy and vitality
of the idea will be central elements.
If you think of opening a business during these dates, above all
there will be personal assurance that your products truly are
the best, that they are leaders in the market and present a higher
quality than average. Therefore, besides the first characteristic
- sincerity of sales - we come to the second essential key
of this business: the quality and nobility of the environment.
It is not necessary to adorn your business with overly expensive
decorations. Take under consideration that for the client the
environment of the local or the decorative elements are not as
important as the quality of the purchase. To be successful with
your business it is essential to be able "to support" those characteristics
that the Sun in harmonious position represents. For example, choose
those things that offer a greater guarantee and procure to market
products of quality and recognized prestige. This is not so much
a large business or one in which basically inexpensive things
are prevailing. On the contrary, the most advantageous and right
approach for an establishment opened during this time is to encourage
distinction, confidence in the product and the best of the materials
that are used.
As third fundamental element could be mentioned the dynamic force
that is going to be in the life of your business. It consists
of extroversion, sociableness and an impeccable image. You as
well as your personnel should emphasize the need to encourage
the prestige of the business. To attain this, the dealings with
clients have to be confident, noble, respectful and at the same
time warm. In other words, the image, presence and dignity in
dealing with the clients will be fundamental, since only this
will be able to generate a competent environment and selling relationship.
It will be conscientious and makes your personnel aware of the
importance that involves the act of purchasing or selling, which
product or service it will be, or the idea that is tried. See
it as an energy exchange, as a subtle commitment to the person
with whom you exchange your forces and to a certain degree your
will. Always let the clients be fully aware of their decision
and help in a professional way to establish the right approach,
application and use of their purchases. An erudite manner, expansive,
well informed and optimistic in dealing with people is what allows
you to reach that so essential factor called reputation. Furthermore,
never hire personnel that, by apparently being less expensive,
in reality may not have a real vocation or individual sense of
the work they do. If they transmit discouragement, lack of conviction,
insecurity and apathy, it could certainly diminish the halo of
self-confidence that was considered as fundamental.
Briefly, this is a good time to begin any commercial activity
where the possibility of becoming a leader exists. Not necessarily
a leader in sales, but in quality, service, personal dealings
and giving attention to the clientele.
For example, it is a time suited to open a business that has contact
with the public, such as the government, the town hall or the
like. Also, the premises have to be as visible as they can be,
and if this is not possible, social contacts will be very important,
since they will open doors to the business.
Oct 16, 2008
5 PM(Oct 15, 2008 to Oct 18, 2008)
Mars Oppos MC
MARS OPPOSITION MC
INTENSITY: 2
A business started during these dates is characterized above all
by impulse, initiative and excessive risk. There is a notable
capacity for obstacle careers, that is to say, to confront problems
and difficulties immediately, without ever doubting your own ability.
You have confidence in the possibilities of your business and,
generally, never become discouraged or inhibited. Your goals or
objectives are very clear and, although some blunders or mistakes
are made, your effort and inner energy causes you to continue
in spite of certain stumbling blocks.
This business needs to learn to keep its risks in check, because
if it relies too much on the ability to make spontaneous decisions,
it is quite possible that an overburden or certain tension is
produced in the dynamics of the business, as well as the persons
that are part of it: owners, executives and underlings. It is
necessary to avoid this, to stay within your limits or in a delicate
balance. It would be advisable to reflect on your decisions so
that the successive transactions are not done blindly. When a
specific plan is itemized and calculated beforehand, the opportunities
for success increase, not only concerning better results, but
also with respect to squandering less energy.
If you don't follow this advice continuously, it is quite probable
that in time certain difficulties are prolonged or enlarged. Because
of this, you must always keep your cool and above all practice
common sense. Even if at given times your activities will be frantic,
it is essential to appraise the performance of your establishment
so that carrying out your business can be moderated, balanced
and firm. To the contrary, if you act too cloddish and foolish,
it is very possible that your plans will not go as you thought.
For example, the competition could be greater than you had anticipated,
or the market toward which you wanted to direct your business
will be much more difficult to penetrate than you had expected,
or the time it took to obtain your objectives previously will
be more delayed than you had anticipated. If you always go to
the limit and some unforeseen element emerges that delays things,
then the business can really turn bad, since in your performance
plan you had not taken into account the factors called imponderable.
This business has the great advantage of having assurance and
confidence in its possibilities, as well as the motivation and
enthusiasm that exists in the original idea on the part of the
owners and managers. The motivation and self-confidence must be
shared. It is very important that a good labor rapport exists
and everyone is allowed to participate in the decisions, since
that is the only way that everyone understands their duty perfectly.
Because of this, it is crucial that the owners or directors keep
a cool head, because if you begin to lose your patience or act
tense or sharply, it could cause resentment throughout your business.
That is to say, those disharmonious energies will also affect
your personnel. If one must face a difficult situation or if one
must achieve an added effort, it is developing respect in an environment,
including companionship. In that way, the people it has bearing
on will be integrated parts of the whole, will feel important
and notice that their efforts are being sufficiently valued. In
this respect it is very important that the owners or the persons
making decisions, at times of certain urgency or difficulty, outline
things very well before submitting them to subordinates. It is
necessary to be realistic about things and, logically, to offer
a motivation in the form of incentives, especially in case an
extra effort has to be made.
For the business to be successful it is important to achieve and
maintain prestige based on giving practical solutions, and rapid
and efficient attention to the problems and needs of the clients.
This requires a direct and exonerating relationship between the
sales person and client. Furthermore, the training of all staff
of the business should be up-to-date, having the latest information
and being able to answer any question. The key is competitiveness.
Although the company may not be the absolute leader in its region,
it clearly needs to underline one, two or three concrete aspects
that will serve as a frame of reference for the clientele. Thus,
for example, you could project the rapid completion of the work,
fast delivery of the product, efficiency in maintenance or technical
service, or a good previous study about the needs of the clients,
for then you are able to satisfy them completely. On the other
hand, an exemplary relationship between sales person and client
implies that the expectations of the buyer will be realistic and
at no time exaggerated. It is necessary to provide sufficient
information to the client beforehand, so that he knows as much
as possible at the decision of purchase.
Finally, it is necessary to promote good relationships, companionship
and respect in the relationships, not only between the sales person
and the client, but also among everyone that works in the company.
Because of this, it is recommended that social or cultural events
are organized, or seminars, including leisure activities. In that
way friendship, confidence and companionship is promoted and possible
tense situations in work relationships are softened. Furthermore,
these can be releases for them in the daily activities of the
company.
Oct 31, 2008
2 PM(Oct 31, 2008 to Nov 1, 2008)
Sun Oppos MC
SUN OPPOSITION MC
INTENSITY: 1
A business or investment started during these dates has certain
elements against it that have to be considered and analyzed. This
does not mean that it will be impossible to surpass these difficulties,
since we are speaking of an "intensity" of force that is not excessively
detrimental.
To begin with, one must understand that the biggest flaw in the
approach to the business is a superiority complex. Because of
the high expectations of the owners or founders, the professional
or commercial activity probably is born with some pretensions
and great exaggeration. However, its position in society will
be weak and this will cost this establishment or professional
activity its renown, prestige or consideration with the public.
As the saying goes: "all that glitters is not gold". This means
that the business in question can have too great of a facade and
appearance, but for the most part, mistakes are made.
The first mistake can be over confidence. In other words, those
responsible for the business have based their plan of operation
and investments on goals that are too optimistic. Since insufficient
provisions were made and too many things were assumed, problems
will start to develop later.
Second, in dealing with clients, you may be too arrogant and inconsiderate
of them. This will cause them to shy away at the time of making
a decision to purchase. The same applies when your company fails
to explain possible errors or to recognize the rights of the customer,
even when it is the mistake of a company you deal with.
The third area of conflict is over selling, telling your present
or potential clients they are getting more than they are really
getting. There is a tendency to exaggerate the advantages and
at the same time minimize possible or potential disadvantages
of things being sold, which hurts the selling relationship and
the client may not be completely satisfied. As a result, some
clients buy once, but will not feel like returning. That is to
say, the client will be an unsatisfied buyer that will have a
negative perception of the company. This will cause prejudice
in the loyalty of the clientele toward the business and toward
the products, services or brands that it promotes.
The fourth possible mistake, one that can become vital, is what
could be called a miscalculation of the "social factor". That
is to say, it could occur that your trade or professional enterprise
is not in tune with your location or the fad of the moment. It
could turn out to be a business of egocentric character; that
is to say, the activity has been designed, an investment plan
has been achieved, and things have been made to function for the
pleasure and personal satisfaction of the owners. There may be
a misconception that what you like, others will like. However,
this is not so and shows a real lack of research in the preferences
of the potential or current market toward which you want to direct
your business. Or you may want to encompass the whole market,
that is to say, serve different types of people or classes of
clients, which certainly is difficult. To secure the quality and
appearance you seek, it would be preferable to establish a marketing
approach where the policy of the business is directed to a specific
sector of the population. But if you plan on covering all of the
market, the personality or definition of your business probably
will be so ambiguous, mixed or undefined with the marketing of
your product or service that few persons will identify with it.
The perfect solution to this situation can be described with one
word: creativity. Creativity can cause a business that did not
bear the fruits expected to surpass the difficulties through new
ideas, contributions and appropriate rectifications. Creativity,
enthusiasm and originality of the proprietors or owners of the
business can turn the situation from gray to more luminous. However,
these decisions or rectifications should not be made too quickly,
since the typical mistake of some businesses is trying one approach
after another before realizing that the previous one has not worked
out. This, as seen by the public, supposes an image of insecurity
and of the fact that the company or its owners do not know what
they want. Because of this, the decisions of change should be
made very deliberate and with an adequate developing process.
That is to say, seeing all the particulars of the case, submitting
the ideas or the plans to test before executing them, and not
to fall into new egocentric attitudes. To surpass the last mentioned,
it is necessary to listen to the clients and to observe their
comments as valuable and interesting keys, and to improve the
perspective or the approach of the business accordingly. To know
how to listen can be an essential key to rectifying and improving
the situation.
Dec 29, 2008
9 PM(Dec 28, 2008 to Dec 30, 2008)
Sun Trine MC
This astrological influence (Sun Trine MC) also occurred on Aug
31, 2008 (peak date). Please refer to this date.
Jan 7, 2009
3 PM(Jan 7, 2009 to Jan 8, 2009)
Mars Trine MC
This astrological influence (Mars Trine MC) also occurred on July
15, 2008 (peak date). Please refer to this date.
Jan 28, 2009
8 AM(Jan 27, 2009 to Jan 29, 2009)
Sun Sqr MC
This astrological influence (Sun Sqr MC) also occurred on July
31, 2008 (peak date). Please refer to this date.
Feb 10, 2009
(Feb 6, 2009 to Feb 15, 2009)
Jup Sqr MC
JUPITER SQUARE MC
INTENSITY: 6
This is a time when the opening of a business can appear to be
very good. However, there is a possibility of many oversights
in planning things out that it would be recommended, if possible,
to delay the beginning of this activity for a few days or weeks.
Basically, the problem could be a wrong calculation of the so
called "social factor". This means assuming that the public will
react a given way and with certain interest toward the approach
or product that the business is going to supply. But there are
evaluation mistakes that easily could be detected, if a good study
of the market was made, although studies of this kind are not
exactly inexpensive. Since it is not always possible to take surveys
and statistics, it would be advantageous to speak with people,
test the product, learn to listen and take advice from people
that give their opinions or help to promote the business, etc.
You should also observe the greater or smaller saturation of the
market that surrounds you and the product or service that is provided,
for then you have a more realistic idea of the time that it would
take to become a part of that market.
In reality, the greater problem is the expectations the owners
or managers of the business have created in designating their
strategic plan which is excessively optimistic, far-reaching and
expansive. This does not mean that the business can't operate,
but that it is making plans for things to produce that are supposed
to be marketed in the future. It is as if building a castle out
of cards. One must investigate and reflect to determine which
elements were miscalculated, since one after the other of those
calculations probably were inflated. A mistake in margin on paper
can be relatively important.
However, if the plans were modified, departing from assumptions
toward somewhat more "pessimistic", strict or conservative views,
it is very probable that the activity of this business will progressively
increase. In case the establishment was opened at this time, it
is more than probable that you could be modifying deficiencies
that have been latent or manifest from its beginning. Briefly,
it is essential to curb your expenses and to outline your plans
for work that has to be done, and not what is estimated or supposed
to be done. Furthermore, it would be wise to evaluate the social
factor that can determine in a flash what product or service is
more or less in demand: economic crisis, introducing a similar
product to the market, price battle among competitors, modes that
guide the behavior of the consumer, etc.
Another caution or key issue for a business that may have been
opened during the dates listed and already is operating, is to
control its indebtedness to the banks, since this at a given moment
can turn into a mountain of loans on top of loans, and through
re-negotiations will be "paying" the previous ones. It is recommended
to plan on stopping this kind of banking and to become mentally
strengthened by finding other sources of financing that will not
be external. It would be good to reflect on the potentials and
strong points of the business, as well as on the possibility of
expanding the kind of products or services that are sold in order
to increase the income. It is always better to make an aggressive
plan or strategy based on one's own resources and not on other's
resources. That is to say, it is better to use your head seeking
ways of stretching your own money, before you can momentarily
relax in an armchair, satisfied to have obtained a new loan from
the bank.
It is also important to be concerned about the image of the business,
but not to perceive the image simply as a facade of it, but with
everything that lured the clients inside. This is accomplished
by clients follow-up, giving good technical service or guarantees
of some type, maintaining a more frequent communication with them,
and putting all of your attention toward establishing a realistic,
exemplar and serious relationship with them. The basis of this
business is maintaining and increasing its prestige, which cannot
be procured in any other way than through support and care of
the quality. However, if you intend to earn a few dollars more
by reducing the service to clients, it will provoke a loss of
part of your clientele in a very short time, which certainly will
be a burden for the business.
It is necessary, above all, to invest in what is called human
capital or human resources. That is to say, to make sure that
the staff of the company has an agreeable work environment, and
to motivate the development and growth of everyone in the company.
For example, it is important to spend what is necessary and a
little more on the training of the personal, organizing workshops,
activities, meetings or seminars focused on the improvement of
dealing with clients and on better knowledge of the product or
service that is being sold.
It is also advisable not to create unreal expectations in the
client, but to clearly show the advantages and limitations of
the product. Although the advantages should be brought out more,
the client must understand the reality of each product or service.
Remember that the difference between a buyer and a client solely
rests on the first acquisition of goods or services. If the buyer
is satisfied with his purchase, and some time later returns to
buy the product or service from the same company, he becomes a
client. You can't expect to make money with a single sale from
a buyer from time to time, but must regard that sale as the beginning
of a lasting relationship that can provide a satisfactory business.
Another tendency of this business is to be over committed and
then overwhelmed by squeezing too much in the agenda. Because
of this, it is necessary that the commitments with clients, suppliers
and the personnel will be carried out in an orderly and conscientious
way, at all times knowing what was said or promised. One must
avoid being too enthusiastic in scheduling tasks, signing papers,
making appointments or promises for requested deliveries on the
same day.
Feb 15, 2009
3 PM(Feb 14, 2009 to Feb 16, 2009)
Mars Sqr MC
MARS SQUARE MC
INTENSITY: 3
A business started during these dates is characterized above all
by impulse, initiative and excessive risk. There is a notable
capacity for obstacle careers, that is to say, to confront problems
and difficulties immediately, without ever doubting your own ability.
You have confidence in the possibilities of your business and,
generally, never become discouraged or inhibited. Your goals or
objectives are very clear and, although some blunders or mistakes
are made, your effort and inner energy causes you to continue
in spite of certain stumbling blocks.
This business needs to learn to keep its risks in check, because
if it relies too much on the ability to make spontaneous decisions,
it is quite possible that an overburden or certain tension is
produced in the dynamics of the business, as well as the persons
that are part of it: owners, executives and underlings. It is
necessary to avoid this, to stay within your limits or in a delicate
balance. It would be advisable to reflect on your decisions so
that the successive transactions are not done blindly. When a
specific plan is itemized and calculated beforehand, the opportunities
for success increase, not only concerning better results, but
also with respect to squandering less energy.
If you don't follow this advice continuously, it is quite probable
that in time certain difficulties are prolonged or enlarged. Because
of this, you must always keep your cool and above all practice
common sense. Even if at given times your activities will be frantic,
it is essential to appraise the performance of your establishment
so that carrying out your business can be moderated, balanced
and firm. To the contrary, if you act too cloddish and foolish,
it is very possible that your plans will not go as you thought.
For example, the competition could be greater than you had anticipated,
or the market toward which you wanted to direct your business
will be much more difficult to penetrate than you had expected,
or the time it took to obtain your objectives previously will
be more delayed than you had anticipated. If you always go to
the limit and some unforeseen element emerges that delays things,
then the business can really turn bad, since in your performance
plan you had not taken into account the factors called imponderable.
This business has the great advantage of having assurance and
confidence in its possibilities, as well as the motivation and
enthusiasm that exists in the original idea on the part of the
owners and managers. The motivation and self-confidence must be
shared. It is very important that a good labor rapport exists
and everyone is allowed to participate in the decisions, since
that is the only way that everyone understands their duty perfectly.
Because of this, it is crucial that the owners or directors keep
a cool head, because if you begin to lose your patience or act
tense or sharply, it could cause resentment throughout your business.
That is to say, those disharmonious energies will also affect
your personnel. If one must face a difficult situation or if one
must achieve an added effort, it is developing respect in an environment,
including companionship. In that way, the people it has bearing
on will be integrated parts of the whole, will feel important
and notice that their efforts are being sufficiently valued. In
this respect it is very important that the owners or the persons
making decisions, at times of certain urgency or difficulty, outline
things very well before submitting them to subordinates. It is
necessary to be realistic about things and, logically, to offer
a motivation in the form of incentives, especially in case an
extra effort has to be made.
For the business to be successful it is important to achieve and
maintain prestige based on giving practical solutions, and rapid
and efficient attention to the problems and needs of the clients.
This requires a direct and exonerating relationship between the
sales person and client. Furthermore, the training of all staff
of the business should be up-to-date, having the latest information
and being able to answer any question. The key is competitiveness.
Although the company may not be the absolute leader in its region,
it clearly needs to underline one, two or three concrete aspects
that will serve as a frame of reference for the clientele. Thus,
for example, you could project the rapid completion of the work,
fast delivery of the product, efficiency in maintenance or technical
service, or a good previous study about the needs of the clients,
for then you are able to satisfy them completely. On the other
hand, an exemplary relationship between sales person and client
implies that the expectations of the buyer will be realistic and
at no time exaggerated. It is necessary to provide sufficient
information to the client beforehand, so that he knows as much
as possible at the decision of purchase.
Finally, it is necessary to promote good relationships, companionship
and respect in the relationships, not only between the sales person
and the client, but also among everyone that works in the company.
Because of this, it is recommended that social or cultural events
are organized, or seminars, including leisure activities. In that
way friendship, confidence and companionship is promoted and possible
tense situations in work relationships are softened. Furthermore,
these can be releases for them in the daily activities of the
company.
Feb 27, 2009 12
AM(Feb 26, 2009 to Feb 27, 2009)
Sun Sxtil MC
SUN SEXTILE MC
INTENSITY: 1
The Sun is the symbol of the day and of light, and a business
or commercial activity started on this day is especially able
to be developed in relation to the public. That is to say, a business
born during these days will have a special magnetism for people
who observe it from its beginning, since they will detect the
clarity and luminosity of the establishment, where everything
is put up front. One of the strong points of this business is
going to be maintaining its prices, always being direct and honest,
and dealing with very exclusive clients. Clients will appreciate
this sincerity and, because of this, will be especially faithful.
If you continue this golden rule and at all cost avoid dishonesty,
unclear points, deceptive sales, or concealing certain defects
of the product from the clients, then you will obtain maximal
results.
One also must take into account that the Sun represents the creation,
the creativity, the sublimation of energies and to a certain degree
art, which makes this a very auspicious time to begin an activity
or investment in one where aesthetics, force, energy and vitality
of the idea will be central elements.
If you think of opening a business during these dates, above all
there will be personal assurance that your products truly are
the best, that they are leaders in the market and present a higher
quality than average. Therefore, besides the first characteristic
- sincerity of sales - we come to the second essential key
of this business: the quality and nobility of the environment.
It is not necessary to adorn your business with overly expensive
decorations. Take under consideration that for the client the
environment of the local or the decorative elements are not as
important as the quality of the purchase. To be successful with
your business it is essential to be able "to support" those characteristics
that the Sun in harmonious position represents. For example, choose
those things that offer a greater guarantee and procure to market
products of quality and recognized prestige. This is not so much
a large business or one in which basically inexpensive things
are prevailing. On the contrary, the most advantageous and right
approach for an establishment opened during this time is to encourage
distinction, confidence in the product and the best of the materials
that are used.
As third fundamental element could be mentioned the dynamic force
that is going to be in the life of your business. It consists
of extroversion, sociableness and an impeccable image. You as
well as your personnel should emphasize the need to encourage
the prestige of the business. To attain this, the dealings with
clients have to be confident, noble, respectful and at the same
time warm. In other words, the image, presence and dignity in
dealing with the clients will be fundamental, since only this
will be able to generate a competent environment and selling relationship.
It will be conscientious and makes your personnel aware of the
importance that involves the act of purchasing or selling, which
product or service it will be, or the idea that is tried. See
it as an energy exchange, as a subtle commitment to the person
with whom you exchange your forces and to a certain degree your
will. Always let the clients be fully aware of their decision
and help in a professional way to establish the right approach,
application and use of their purchases. An erudite manner, expansive,
well informed and optimistic in dealing with people is what allows
you to reach that so essential factor called reputation. Furthermore,
never hire personnel that, by apparently being less expensive,
in reality may not have a real vocation or individual sense of
the work they do. If they transmit discouragement, lack of conviction,
insecurity and apathy, it could certainly diminish the halo of
self-confidence that was considered as fundamental.
Briefly, this is a good time to begin any commercial activity
where the possibility of becoming a leader exists. Not necessarily
a leader in sales, but in quality, service, personal dealings
and giving attention to the clientele.
For example, it is a time suited to open a business that has contact
with the public, such as the government, the town hall or the
like. Also, the premises have to be as visible as they can be,
and if this is not possible, social contacts will be very important,
since they will open doors to the business.
Mar 26, 2009 12
AM(Mar 26, 2009 to Mar 27, 2009)
Mars Sxtil MC
MARS SEXTILE MC
INTENSITY: 2
A business opened during these dates is labeled with great dynamism
and capacity to struggle. Neither the owners, nor the agents,
or the personnel are intimidated by unfavorable circumstances.
Because of the existing assertiveness and ability to respond,
difficulties are surpassed quickly and generally lead to success.
These spontaneous decisions have nothing to do with lack of discipline
or doing things haphazardly. To the contrary, this business is
characterized by following a very clear and defined path with
very specific objectives outlined beforehand. There is the ability
to make decisions on the spur of the moment, but without losing
sight of the reference or goal that is very clear in the forefront.
It is well known that competition is tough and that the price
is dictated by the demand of the public or society. To penetrate
the complex interest, trends and preferences of the public, it
is essential to develop a personal stamp and a very defined line
in the industrial or commercial activities or services that are
being offered. This is called efficiency, going directly to the
point, or simply giving practical solutions to the problems and
needs of the clients. A business opened or started during these
dates is going to have all of these qualities. Passiveness or
a tendency to conform will never exist, and indecision has no
meaning in this business.
The force of this business lies in its capacity to struggle, which
never should be understood as aggressiveness, but more as competitiveness.
Wanting to be a leader by your own merits and standing out from
others is no sin. To the contrary, the one who takes the initiative
is the one who gains. In that way the clients observe that the
personnel and managers of the business are trying their best to
satisfy their needs, always procuring that it will be in the most
rapid and direct way possible. Many clients probably patronize
this establishment because at others they find too many arrears,
certain incompetence or lack of definition. On the other hand,
in your company they find quick solutions and immediate service.
Everyone gains when the relationship with clients is direct, exonerating,
energetic, professional and very clear with respect to commitments.
In this connection, it is very important that the client always
understands the terms of the negotiation, that is to say, what
to expect of the product or service as well as the company, including
the quality, price, guarantee on parts or maintenance requirements,
etc. If from the beginning the seller clearly outlines the characteristics,
conditions, advantages and disadvantages of the product to the
clients, mutual confidence is earned.
Simultaneously, the client always appreciates knowing that the
person who is going to provide a product or service is honest,
trustworthy and enthusiastic about the excellence and quality
of things he/she is trying to market. Obviously, if the client
observes a degree of insecurity in the seller, it is very probable
that he will turn around and is gone. However, if the seller of
the product in question is transmitting confidence, security and
enthusiasm, there is a much better chance that a spark will emerge
that will motivate the buyer to decide on the acquisition of the
goods or service. The clients also appreciate fast service on
items requested that are momentarily out of stock. Though it may
seem strange, many times the seller may unconsciously generate
problems or obstacles for himself or his client. This, however,
will absolutely not occur in this business, since the owners as
well as managers and the personnel have a very clear idea of what
they want and how to communicate, therefore there is no dubiousness
or greater complications. Your philosophy is to make everything
easy so that the buyer can easily make up his mind.
Finally, one must mention as key factor of this business its ease
at the time of assuming risks. That is to say, the mechanism of
the entire business as formed by the owners, managers and personnel
will not resent it when it becomes necessary to accelerate the
pace of activity, even when attempting to initiate an expansion
that involves a certain risk. To the contrary, the new goals,
and putting them ahead of other objectives, turn out to be a stimulus
for the group of people that participate in the project. Therefore,
motivation is fundamental here. In other words, everyone on the
payroll should be advanced in direct relationship to their contributions,
for their effort in favor of the business and their ability to
resolve the daily problems.
Apr 28, 2009
5 PM(Apr 27, 2009 to Apr 29, 2009)
Sun Conj MC
SUN CONJUNCT MC
INTENSITY: 2
The Sun is the center of the solar system and its radiation expands
toward the rest of the planets, bringing other planetary aspects
into focus. It could be said that business may not be for everyone.
If the owners of a business have sufficient skillfulness and know
how to use opportunities, it is quite probable that the activity
generates results. In other words, it is very possible that your
commercial or professional activity may bring other subsequent
initiatives, something descending from your current business.
This solar radiation is fundamentally creative. The vitality and
force of your professional activity will depend mostly on the
genuine contribution on the part of the leaders of your business.
That is to say, you can't allow yourself to fall into routine,
because this certainly would be a symptom of decline of the activity.
It shows lack of conviction on the part of the owners as well
as the personnel, instead of transmitting assurance and self-confidence,
and not only a competitive spirit, but also continuous search
for better quality in the line of your business, since this is
not a large business, neither of things nor inexpensive services
that you take little pains with. It is meant to reach excellence
in dealing with your clients, the quality of the materials, products
or services that are lent; and, as a rule, a wide sense of your
vocation, that is to say, to do things because you like to do
them, because you are convinced and not because of obligation
or routine.
If you follow along those lines, public recognition certainly
will follow; that is what results in reputation and prestige of
the business. To achieve it, a dose of sincerity is necessary,
sincerity among the associates, sincerity among personnel and
sincerity with your own reality that surrounds you. Certainly,
a business opened during these dates will have the virtue of seeing
the face of reality, which will bring advantages to draw things
to the maximum, since you will not ever be evading any difficulties.
On the contrary, any experience that in principle could be considered
as negative, such as a decrease in sales, will be immediately
analyzed and experimented with and noted that something is not
done correctly. Thus, an attitude of defeat will never exist.
Individual energy indeed motivates this business, where enthusiasm,
conviction and the spirit of enterprise of your supervision and
personnel will be essential keys for the achievement of success.
If the activity of this business is taken with a spirit of sportsmanship
in the widest sense of the word, then important qualities like
the will, effort, humility and competitiveness will come to the
surface.
Thanks to the activity of this business very good social relationships
will emerge that can increase your perspectives and become a key
to open doors that you would not be able to glimpse until later.
For example, the contact with important persons, a conversation
with persons who are very creative and provide valuable advice;
the appearance of contracts, sales or relationships to people
in government or the town hall, as well as progressively building
a loyal and select clientele. This doesn't mean to have an exclusive
client circle, but to offer something that is good in order to
attract what is good, and to refrain from fraud and trickery.
Respect is another element for the right operation of your business.
In fact it will be one of the fundamental characteristics of it:
mutual respect among the personnel, with the client, in directing
or managing your staff. Dignity, exoneration and openness promotes
high human relationships and causes the public to focus especially
on your business, and the clients will be motivated to be loyal
to you. The clientele will know that in your company they will
find serious, professional and warm dealings, and at the same
time some impartial and objective advice with the knowledge that
everything agreed upon will be fulfilled. In other words, the
fundamental golden rule is going to be that "your word is as good
as your signature".
In sales, one of the greater resistances on the part of the consumer
at the time of buying is distrust, and one of the greater factors
that causes the client to break with your establishment is the
feeling of being defrauded. To obtain a subtle balance, sincerity
and formality is necessary; clearly explaining the advantages
and disadvantages of each one of the products and services that
are offered. Neither is it good to excessively increase the expectations
of the client, nor to give a sense of inadequacy or lack of conviction
about the qualities of the product other than what you want to
sell. An open and realistic position protects you from possible
claims or complaints from your clients.
If you are the owner or one of the owners of a business opened
during these dates, you don't have to be afraid of exercising
your authority, but should avoid a conceited attitude, being arrogant
and bragging. Consider yourself worthy, but not arrogant, sure
of yourself, but not boasting, and have trust in your circumstances,
but don't be excessively pretentious in your position. If you
become aware of your abilities as manager or director, you will
see that the creativity and energy existing in your business will
be remunerated. See the commercial activity, enterprise or business
as an energy exchange with the environment and also as an excellent
opportunity to perfect itself, to express your creative abilities,
and to develop aspects of your personality that up until now were
in the state of potential. With this philosophy you will observe
that the control, success and expansion of a business are bound
to the right and conscious managing of your own energies. In other
words, a balanced position results in balance, polite authority
obtains maximum results, and plans in accordance with reality
generate successful and auspicious circumstances. Express the
best of yourself and you will prove that life at no time is going
to fail you. In other words, any creative and industrious energy
will always bring the same in return.
